Update the README with makefile changes

.gitignore

@@ -3,4 +3,5 @@ budget/memory
 budget/settings.py
 *.pyc
 *.egg-info
+dist
 .venv

README.rst

@@ -96,29 +96,21 @@ Thanks again!
 How to release?
 ===============
 
-In order to prepare a new release, we are following the following steps.
+In order to prepare a new release, we are following the following steps:
 
-The `fullrelease` command comes from `zest.releaser
-<https://pypi.python.org/pypi/zest.releaser>`_.
-
-Install `zest.releaser`:
-
-.. code-block:: bash
-
-      $ pip install "zest.releaser"
-
-- Merge remaining pull requests
-- Update :file:`CONTRIBUTORS`.
+- Merge remaining pull requests;
+- Update :file:`CHANGELOG.rst` with the last changes;
+- Update :file:`CONTRIBUTORS`;
 - Update known good versions of dependencies in ``requirements.txt`` with this command (from inside the venv):
 
 .. code-block:: bash
 
      $ pip freeze | grep -v -- '-e' > requirements.txt
 
-Once this is done, use the "fullrelease" command:
+Once this is done, use the "release" instruction:
 
 .. code-block:: bash
 
-     $ fullrelease
+     $ make release 
 
-That's all folks!
+And the new version should be published on PyPI.